* [Blog](https://www.paloaltonetworks.com.au/blog)
* [Palo Alto Networks](https://www.paloaltonetworks.com.au/blog/corporate/)
* [Endpoint](https://www.paloaltonetworks.com.au/blog/category/endpoint-2/)
* Traps Named A Visionary i...

# Traps Named A Visionary in Gartner's Magic Quadrant for Endpoint Protection Platforms

[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.paloaltonetworks.com.au%2Fblog%2F2017%2F02%2Ftraps-named-visionary-gartners-magic-quadrant-endpoint-protection-platforms%2F)  
[](https://twitter.com/share?text=Traps+Named+A+Visionary+in+Gartner%E2%80%99s+Magic+Quadrant+for+Endpoint+Protection+Platforms&url=https%3A%2F%2Fwww.paloaltonetworks.com.au%2Fblog%2F2017%2F02%2Ftraps-named-visionary-gartners-magic-quadrant-endpoint-protection-platforms%2F)  
[](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.paloaltonetworks.com.au%2Fblog%2F2017%2F02%2Ftraps-named-visionary-gartners-magic-quadrant-endpoint-protection-platforms%2F&title=Traps+Named+A+Visionary+in+Gartner%E2%80%99s+Magic+Quadrant+for+Endpoint+Protection+Platforms&summary=&source=)  
[](https://www.paloaltonetworks.com//www.reddit.com/submit?url=https://www.paloaltonetworks.com.au/blog/2017/02/traps-named-visionary-gartners-magic-quadrant-endpoint-protection-platforms/&ts=markdown)  
\[\](mailto:?subject=Traps Named A Visionary in Gartner’s Magic Quadrant for Endpoint Protection Platforms)  
Link copied  
By [Michael Moshiri](https://www.paloaltonetworks.com/blog/author/michael-moshiri/?ts=markdown "Posts by Michael Moshiri")  
Feb 03, 2017  
2 minutes  
[Endpoint](https://www.paloaltonetworks.com/blog/category/endpoint-2/?ts=markdown)  
[Gartner](https://www.paloaltonetworks.com/blog/tag/gartner/?ts=markdown)  
[Gartner Magic Quadrant](https://www.paloaltonetworks.com/blog/tag/gartner-magic-quadrant/?ts=markdown)  
[Traps](https://www.paloaltonetworks.com/blog/tag/traps/?ts=markdown)

Gartner has just released its *2017* *Magic Quadrant for Endpoint Protection Platforms* (EPP), and we're honored that [Palo Alto Networks is named a *Visionary* in this report](https://www.paloaltonetworks.com/blog/2017/02/traps-named-visionary-gartners-magic-quadrant-endpoint-protection-platforms/). This marks the first year that Palo Alto Networks has been included in the EPP report -- we believe this is further proof of Traps' recognition by top-tier, independent third parties and analysts.

Here are a few highlights from the report that should be of interest to endpoint security professionals:

1. Gartner's report cautions customers against overreliance on reactive indicators of compromise. According to Gartner, *"With the exception of some of the emerging Visionary vendors, too many EPP solutions' malware detection techniques remain overly reliant on reactive indicators of compromise (i.e., IP address, URL, file hash, partial hash, registry key values). These static indicators are the easiest part of the kill chain for the attackers to change rapidly."*
2. The report offers guidance to customers on what endpoint protection capabilities they should assess when evaluating potential solutions. Gartner observes that "*Most attacks exploit well-known unpatched vulnerabilities, use social engineering to trick users to install trojan malware, or use interpreted code such as Java or Visual Basic to download and install malware."*
3. Gartner reflects on the utility of standard testing and the need for improvements in their test by stating that, *"Standardized testing, such as AV comparatives and AV tests, are still the best indicators of effectiveness; however, they still overreward reactive solutions and undertest detection of new attacks."*

Our view at Palo Alto Networks is that enterprises will continue to seek more effective endpoint security offerings that can *prevent* security breaches, whether they are initiated through the exploitation of application vulnerabilities or via new and unknown malware.

I encourage you to read the [complete Magic Quadrant report](https://www.paloaltonetworks.com/resources/whitepapers/traps-advanced-endpoint-protection-named-visionary-gartner) to learn about all of Gartner's findings.

*Gartner Magic Quadrant for Endpoint Protection Platforms, Eric Ouellet, Ian McShane, Avivah Litan, January 2017. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.*

*** ** * ** ***

## Related Blogs

### [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [Company \& Culture](https://www.paloaltonetworks.com/blog/category/company-culture/?ts=markdown), [Next-Generation Firewalls](https://www.paloaltonetworks.com/blog/network-security/category/next-generation-firewalls/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown)

[#### Palo Alto Networks Recognized in Critical Capabilities Report](https://www.paloaltonetworks.com.au/blog/2023/05/recognized-in-critical-capabilities-report/)

### [Next-Generation Firewalls](https://www.paloaltonetworks.com/blog/network-security/category/next-generation-firewalls/?ts=markdown), [Uncategorized](https://www.paloaltonetworks.com/blog/category/uncategorized/?ts=markdown)

[#### We're Honored to Be Recognized Again! A Leader 11 Straight Times](https://www.paloaltonetworks.com.au/blog/2022/12/gartner-leader-11-straight-times/)

### [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [News \& Events](https://www.paloaltonetworks.com/blog/sase/category/news-events/?ts=markdown), [Next-Generation Firewalls](https://www.paloaltonetworks.com/blog/network-security/category/next-generation-firewalls/?ts=markdown)

[#### Palo Alto Networks a Nine-Time Gartner Magic Quadrant Leader](https://www.paloaltonetworks.com.au/blog/2020/11/netsec-gartner-magic-quadrant-leader-2020/)

### [Endpoint](https://www.paloaltonetworks.com/blog/category/endpoint-2/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown)

[#### Protecting Endpoints From Day One](https://www.paloaltonetworks.com.au/blog/2019/01/protecting-endpoints-day-one/)

### [Endpoint](https://www.paloaltonetworks.com/blog/category/endpoint-2/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown)

[#### Traps: Fighting Threats With Cloud-Based Malware Analysis](https://www.paloaltonetworks.com.au/blog/2018/11/traps-fighting-fire-cloud-based-malware-analysis/)

### [Endpoint](https://www.paloaltonetworks.com/blog/category/endpoint-2/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown), [Technical Documentation](https://www.paloaltonetworks.com/blog/category/technical-documentation/?ts=markdown)

[#### Tech Docs: Five New Features in the Traps Management Service](https://www.paloaltonetworks.com.au/blog/2018/08/tech-docs-five-new-features-traps-management-service/)

### Subscribe to the Blog!

Sign up to receive must-read articles, Playbooks of the Week, new feature announcements, and more.
![spinner](https://www.paloaltonetworks.com.au/blog/wp-content/themes/panwblog2023/dist/images/ajax-loader.gif) Sign up  
Please enter a valid email.  
By submitting this form, you agree to our [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown) and acknowledge our [Privacy Statement](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown). Please look for a confirmation email from us. If you don't receive it in the next 10 minutes, please check your spam folder.  
This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply.  
{#footer} {#footer}

## Products and Services

* [AI-Powered Network Security Platform](https://www.paloaltonetworks.com/network-security?ts=markdown)

* [Secure AI by Design](https://www.paloaltonetworks.com/precision-ai-security/secure-ai-by-design?ts=markdown)

* [Prisma AIRS](https://www.paloaltonetworks.com/prisma/prisma-ai-runtime-security?ts=markdown)

* [AI Access Security](https://www.paloaltonetworks.com/sase/ai-access-security?ts=markdown)

* [Cloud Delivered Security Services](https://www.paloaltonetworks.com/network-security/security-subscriptions?ts=markdown)

* [Advanced Threat Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention?ts=markdown)

* [Advanced URL Filtering](https://www.paloaltonetworks.com/network-security/advanced-url-filtering?ts=markdown)

* [Advanced WildFire](https://www.paloaltonetworks.com/network-security/advanced-wildfire?ts=markdown)

* [Advanced DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security?ts=markdown)

* [Enterprise Data Loss Prevention](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown)

* [Enterprise IoT Security](https://www.paloaltonetworks.com/network-security/enterprise-device-security?ts=markdown)

* [Medical IoT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown)

* [Industrial OT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown)

* [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown)

* [Next-Generation Firewalls](https://www.paloaltonetworks.com/network-security/next-generation-firewall?ts=markdown)

* [Hardware Firewalls](https://www.paloaltonetworks.com/network-security/hardware-firewall-innovations?ts=markdown)

* [Software Firewalls](https://www.paloaltonetworks.com/network-security/software-firewalls?ts=markdown)

* [Strata Cloud Manager](https://www.paloaltonetworks.com/network-security/strata-cloud-manager?ts=markdown)

* [SD-WAN for NGFW](https://www.paloaltonetworks.com/network-security/sd-wan-subscription?ts=markdown)

* [PAN-OS](https://www.paloaltonetworks.com/network-security/pan-os?ts=markdown)

* [Panorama](https://www.paloaltonetworks.com/network-security/panorama?ts=markdown)

* [Secure Access Service Edge](https://www.paloaltonetworks.com/sase?ts=markdown)

* [Prisma SASE](https://www.paloaltonetworks.com/sase?ts=markdown)

* [Application Acceleration](https://www.paloaltonetworks.com/sase/app-acceleration?ts=markdown)

* [Autonomous Digital Experience Management](https://www.paloaltonetworks.com/sase/adem?ts=markdown)

* [Enterprise DLP](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown)

* [Prisma Access](https://www.paloaltonetworks.com/sase/access?ts=markdown)

* [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser?ts=markdown)

* [Prisma SD-WAN](https://www.paloaltonetworks.com/sase/sd-wan?ts=markdown)

* [Remote Browser Isolation](https://www.paloaltonetworks.com/sase/remote-browser-isolation?ts=markdown)

* [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown)

* [AI-Driven Security Operations Platform](https://www.paloaltonetworks.com/cortex?ts=markdown)

* [Cloud Security](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown)

* [Cortex Cloud](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown)

* [Application Security](https://www.paloaltonetworks.com/cortex/cloud/application-security?ts=markdown)

* [Cloud Posture Security](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security?ts=markdown)

* [Cloud Runtime Security](https://www.paloaltonetworks.com/cortex/cloud/runtime-security?ts=markdown)

* [Prisma Cloud](https://www.paloaltonetworks.com/prisma/cloud?ts=markdown)

* [AI-Driven SOC](https://www.paloaltonetworks.com/cortex?ts=markdown)

* [Cortex XSIAM](https://www.paloaltonetworks.com/cortex/cortex-xsiam?ts=markdown)

* [Cortex XDR](https://www.paloaltonetworks.com/cortex/cortex-xdr?ts=markdown)

* [Cortex XSOAR](https://www.paloaltonetworks.com/cortex/cortex-xsoar?ts=markdown)

* [Cortex Xpanse](https://www.paloaltonetworks.com/cortex/cortex-xpanse?ts=markdown)

* [Unit 42 Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown)

* [Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown)

* [Threat Intel and Incident Response Services](https://www.paloaltonetworks.com/unit42?ts=markdown)

* [Proactive Assessments](https://www.paloaltonetworks.com/unit42/assess?ts=markdown)

* [Incident Response](https://www.paloaltonetworks.com/unit42/respond?ts=markdown)

* [Transform Your Security Strategy](https://www.paloaltonetworks.com/unit42/transform?ts=markdown)

* [Discover Threat Intelligence](https://www.paloaltonetworks.com/unit42/threat-intelligence-partners?ts=markdown)

## Company

* [About Us](https://www.paloaltonetworks.com/about-us?ts=markdown)
* [Careers](https://jobs.paloaltonetworks.com/en/)
* [Contact Us](https://www.paloaltonetworks.com/company/contact-sales?ts=markdown)
* [Corporate Responsibility](https://www.paloaltonetworks.com/about-us/corporate-responsibility?ts=markdown)
* [Customers](https://www.paloaltonetworks.com/customers?ts=markdown)
* [Investor Relations](https://investors.paloaltonetworks.com/)
* [Location](https://www.paloaltonetworks.com/about-us/locations?ts=markdown)
* [Newsroom](https://www.paloaltonetworks.com/company/newsroom?ts=markdown)

## Popular Links

* [Blog](https://www.paloaltonetworks.com/blog/?ts=markdown)
* [Communities](https://www.paloaltonetworks.com/communities?ts=markdown)
* [Content Library](https://www.paloaltonetworks.com/resources?ts=markdown)
* [Cyberpedia](https://www.paloaltonetworks.com/cyberpedia?ts=markdown)
* [Event Center](https://events.paloaltonetworks.com/)
* [Manage Email Preferences](https://start.paloaltonetworks.com/preference-center)
* [Products A-Z](https://www.paloaltonetworks.com/products/products-a-z?ts=markdown)
* [Product Certifications](https://www.paloaltonetworks.com/legal-notices/trust-center/compliance?ts=markdown)
* [Report a Vulnerability](https://www.paloaltonetworks.com/security-disclosure?ts=markdown)
* [Sitemap](https://www.paloaltonetworks.com/sitemap?ts=markdown)
* [Tech Docs](https://docs.paloaltonetworks.com/)
* [Unit 42](https://unit42.paloaltonetworks.com/)
* [Do Not Sell or Share My Personal Information](https://panwedd.exterro.net/portal/dsar.htm?target=panwedd)
  ![PAN logo](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/pan-logo-dark.svg)
* [Privacy](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown)
* [Trust Center](https://www.paloaltonetworks.com/legal-notices/trust-center?ts=markdown)
* [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown)
* [Documents](https://www.paloaltonetworks.com/legal?ts=markdown)

Copyright © 2026 Palo Alto Networks. All Rights Reserved

* [![Youtube](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/youtube-black.svg)](https://www.youtube.com/user/paloaltonetworks)
* [![Podcast](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/icons/podcast.svg)](https://www.paloaltonetworks.com/podcasts/threat-vector?ts=markdown)
* [![Facebook](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/facebook-black.svg)](https://www.facebook.com/PaloAltoNetworks/)
* [![LinkedIn](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/linkedin-black.svg)](https://www.linkedin.com/company/palo-alto-networks)
* [![Twitter](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/twitter-x-black.svg)](https://twitter.com/PaloAltoNtwks)
* EN  
  Select your language