* [Blog](https://www.paloaltonetworks.com.au/blog)
* [Palo Alto Networks](https://www.paloaltonetworks.com.au/blog/corporate/)
* [Partners](https://www.paloaltonetworks.com.au/blog/category/partners/)
* Time to Seize Our Opportu...

# Time to Seize Our Opportunity -- Together

[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.paloaltonetworks.com.au%2Fblog%2F2018%2F09%2Fpartner-time-seize-opportunity-together%2F)  
[](https://twitter.com/share?text=Time+to+Seize+Our+Opportunity+%E2%80%93+Together&url=https%3A%2F%2Fwww.paloaltonetworks.com.au%2Fblog%2F2018%2F09%2Fpartner-time-seize-opportunity-together%2F)  
[](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.paloaltonetworks.com.au%2Fblog%2F2018%2F09%2Fpartner-time-seize-opportunity-together%2F&title=Time+to+Seize+Our+Opportunity+%E2%80%93+Together&summary=&source=)  
[](https://www.paloaltonetworks.com//www.reddit.com/submit?url=https://www.paloaltonetworks.com.au/blog/2018/09/partner-time-seize-opportunity-together/&ts=markdown)  
\[\](mailto:?subject=Time to Seize Our Opportunity – Together)  
Link copied  
By [Karl Soderlund](https://www.paloaltonetworks.com/blog/author/karl-soderlund/?ts=markdown "Posts by Karl Soderlund")  
Sep 26, 2018  
3 minutes  
[Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown)  
[Partners](https://www.paloaltonetworks.com/blog/tag/partners/?ts=markdown)  
[WorldWide Channels](https://www.paloaltonetworks.com/blog/tag/worldwide-channels/?ts=markdown)

I just crossed the 100-day mark as the Worldwide Channels leader at Palo Alto Networks. I have truly enjoyed meeting partners and distributors all over the world and continue to marvel at the global team we have assembled to help solve the most complex cybersecurity issues of the day. Most important of all, I have learned what our mutual customers want and expect from us and our NextWave Partners. Without a doubt, the past 100 days have made it very clear to me that we have tremendous opportunity ahead and, to seize it, we must continue to evolve. Watch this video to learn more about where the industry is going.

Technology disruptions remain constant and the security industry continues to change. Digital transformation represents a massive opportunity for our partners. According to Gartner^1^ by 2021, cybersecurity services are expected to be an $80B business. Analysts predict that $13B of that will be cloud oriented^2^. Additionally, most experts believe that 50% of enterprise customers will use managed IT services^3^ to help manage their cybersecurity services. Prolific cloud adoption is transforming traditional IT provisioning methods, increasing the breadth of cybersecurity risks and creating new opportunities for cybersecurity services.

These industry changes have opened vast opportunities for our NextWave partners to maximize their profitability by delivering more service offerings, especially cloud services. Our mutual customers need a full range of services: pre-sales, planning, implementation, post-sales and managed services. They want a trusted advisor to help them build and manage a secure unified hybrid cloud model. Our mutual success depends on adapting and enhancing our NextWave Partner Program in response to the market and to help our partners capitalize on these new opportunities.

We look forward to working closely with our NextWave partners to identify and deliver enhancements that increase profitability initiatives, optimize systems and processes, and enable partners to capitalize on new services opportunities. We are committed to providing tools, training and resources to help our partners grow their cybersecurity services business.

Today we are stronger together, have a powerful story and tremendous momentum. FY19 promises change along with vast opportunities for growth. I believe that this is our time, a time for the award-winning NextWave Partner program to re-imagine, disrupt and adapt along with industry evolution and become the best cybersecurity partnership in the world.

For more information on how industry evolution is creating new opportunities for our partners, watch the replay of my keynote from the [NextWave Partner Session at SKO19](https://www.paloaltonetworks.com/partners/nextwave-partner-portal/partner-program/events).

*^1^Gartner: "Forecast: Information Security, Worldwide, 2016-2022, 2Q18 Update"*

*^2^Global Cloud Security Market Research Report- Forecast to 2022*

*^3^Gartner, Predicts 2018: Infrastructure Protection*

*** ** * ** ***

## Related Blogs

### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown)

[#### Securing GenAI with AI Runtime Security and NVIDIA NeMo Guardrails](https://www.paloaltonetworks.com.au/blog/network-security/securing-genai-with-ai-runtime-security-and-nvidia-nemo-guardrails/)

### [News \& Events](https://www.paloaltonetworks.com/blog/sase/category/news-events/?ts=markdown), [Partner Integrations](https://www.paloaltonetworks.com/blog/sase/category/partner-integrations/?ts=markdown), [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown)

[#### Telefónica Tech \& Palo Alto Networks Secure Digital Transformation](https://www.paloaltonetworks.com.au/blog/sase/telefonica-tech-palo-alto-networks-secure-digital-transformation/)

### [Healthcare](https://www.paloaltonetworks.com/blog/category/healthcare/?ts=markdown), [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown), [Use-Cases](https://www.paloaltonetworks.com/blog/sase/category/use-cases/?ts=markdown)

[#### How Zero Trust Accelerates a More Secure Infrastructure for Healthcare](https://www.paloaltonetworks.com.au/blog/sase/how-zero-trust-accelerates-a-more-secure-infrastructure-for-healthcare/)

### [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown)

[#### What Partners Learned at Our First "Born in the Cloud" Boot Camp](https://www.paloaltonetworks.com.au/blog/2018/08/partner-partners-learned-first-born-cloud-boot-camp/)

### [Channel Scoop](https://www.paloaltonetworks.com/blog/category/channel-scoop/?ts=markdown), [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown)

[#### Channel Scoop: August 17, 2018](https://www.paloaltonetworks.com.au/blog/2018/08/partner-channel-scoop-august-17-2018/)

### [Channel Scoop](https://www.paloaltonetworks.com/blog/category/channel-scoop/?ts=markdown), [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown)

[#### Channel Scoop: May 4, 2018](https://www.paloaltonetworks.com.au/blog/2018/05/partner-channel-scoop-may-4-2018/)

### Subscribe to the Blog!

Sign up to receive must-read articles, Playbooks of the Week, new feature announcements, and more.
![spinner](https://www.paloaltonetworks.com.au/blog/wp-content/themes/panwblog2023/dist/images/ajax-loader.gif) Sign up  
Please enter a valid email.  
By submitting this form, you agree to our [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown) and acknowledge our [Privacy Statement](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown). Please look for a confirmation email from us. If you don't receive it in the next 10 minutes, please check your spam folder.  
This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply.  
{#footer} {#footer}

## Products and Services

* [AI-Powered Network Security Platform](https://www.paloaltonetworks.com/network-security?ts=markdown)

* [Secure AI by Design](https://www.paloaltonetworks.com/precision-ai-security/secure-ai-by-design?ts=markdown)

* [Prisma AIRS](https://www.paloaltonetworks.com/prisma/prisma-ai-runtime-security?ts=markdown)

* [AI Access Security](https://www.paloaltonetworks.com/sase/ai-access-security?ts=markdown)

* [Cloud Delivered Security Services](https://www.paloaltonetworks.com/network-security/security-subscriptions?ts=markdown)

* [Advanced Threat Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention?ts=markdown)

* [Advanced URL Filtering](https://www.paloaltonetworks.com/network-security/advanced-url-filtering?ts=markdown)

* [Advanced WildFire](https://www.paloaltonetworks.com/network-security/advanced-wildfire?ts=markdown)

* [Advanced DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security?ts=markdown)

* [Enterprise Data Loss Prevention](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown)

* [Enterprise IoT Security](https://www.paloaltonetworks.com/network-security/enterprise-device-security?ts=markdown)

* [Medical IoT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown)

* [Industrial OT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown)

* [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown)

* [Next-Generation Firewalls](https://www.paloaltonetworks.com/network-security/next-generation-firewall?ts=markdown)

* [Hardware Firewalls](https://www.paloaltonetworks.com/network-security/hardware-firewall-innovations?ts=markdown)

* [Software Firewalls](https://www.paloaltonetworks.com/network-security/software-firewalls?ts=markdown)

* [Strata Cloud Manager](https://www.paloaltonetworks.com/network-security/strata-cloud-manager?ts=markdown)

* [SD-WAN for NGFW](https://www.paloaltonetworks.com/network-security/sd-wan-subscription?ts=markdown)

* [PAN-OS](https://www.paloaltonetworks.com/network-security/pan-os?ts=markdown)

* [Panorama](https://www.paloaltonetworks.com/network-security/panorama?ts=markdown)

* [Secure Access Service Edge](https://www.paloaltonetworks.com/sase?ts=markdown)

* [Prisma SASE](https://www.paloaltonetworks.com/sase?ts=markdown)

* [Application Acceleration](https://www.paloaltonetworks.com/sase/app-acceleration?ts=markdown)

* [Autonomous Digital Experience Management](https://www.paloaltonetworks.com/sase/adem?ts=markdown)

* [Enterprise DLP](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown)

* [Prisma Access](https://www.paloaltonetworks.com/sase/access?ts=markdown)

* [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser?ts=markdown)

* [Prisma SD-WAN](https://www.paloaltonetworks.com/sase/sd-wan?ts=markdown)

* [Remote Browser Isolation](https://www.paloaltonetworks.com/sase/remote-browser-isolation?ts=markdown)

* [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown)

* [AI-Driven Security Operations Platform](https://www.paloaltonetworks.com/cortex?ts=markdown)

* [Cloud Security](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown)

* [Cortex Cloud](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown)

* [Application Security](https://www.paloaltonetworks.com/cortex/cloud/application-security?ts=markdown)

* [Cloud Posture Security](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security?ts=markdown)

* [Cloud Runtime Security](https://www.paloaltonetworks.com/cortex/cloud/runtime-security?ts=markdown)

* [Prisma Cloud](https://www.paloaltonetworks.com/prisma/cloud?ts=markdown)

* [AI-Driven SOC](https://www.paloaltonetworks.com/cortex?ts=markdown)

* [Cortex XSIAM](https://www.paloaltonetworks.com/cortex/cortex-xsiam?ts=markdown)

* [Cortex XDR](https://www.paloaltonetworks.com/cortex/cortex-xdr?ts=markdown)

* [Cortex XSOAR](https://www.paloaltonetworks.com/cortex/cortex-xsoar?ts=markdown)

* [Cortex Xpanse](https://www.paloaltonetworks.com/cortex/cortex-xpanse?ts=markdown)

* [Unit 42 Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown)

* [Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown)

* [Threat Intel and Incident Response Services](https://www.paloaltonetworks.com/unit42?ts=markdown)

* [Proactive Assessments](https://www.paloaltonetworks.com/unit42/assess?ts=markdown)

* [Incident Response](https://www.paloaltonetworks.com/unit42/respond?ts=markdown)

* [Transform Your Security Strategy](https://www.paloaltonetworks.com/unit42/transform?ts=markdown)

* [Discover Threat Intelligence](https://www.paloaltonetworks.com/unit42/threat-intelligence-partners?ts=markdown)

## Company

* [About Us](https://www.paloaltonetworks.com/about-us?ts=markdown)
* [Careers](https://jobs.paloaltonetworks.com/en/)
* [Contact Us](https://www.paloaltonetworks.com/company/contact-sales?ts=markdown)
* [Corporate Responsibility](https://www.paloaltonetworks.com/about-us/corporate-responsibility?ts=markdown)
* [Customers](https://www.paloaltonetworks.com/customers?ts=markdown)
* [Investor Relations](https://investors.paloaltonetworks.com/)
* [Location](https://www.paloaltonetworks.com/about-us/locations?ts=markdown)
* [Newsroom](https://www.paloaltonetworks.com/company/newsroom?ts=markdown)

## Popular Links

* [Blog](https://www.paloaltonetworks.com/blog/?ts=markdown)
* [Communities](https://www.paloaltonetworks.com/communities?ts=markdown)
* [Content Library](https://www.paloaltonetworks.com/resources?ts=markdown)
* [Cyberpedia](https://www.paloaltonetworks.com/cyberpedia?ts=markdown)
* [Event Center](https://events.paloaltonetworks.com/)
* [Manage Email Preferences](https://start.paloaltonetworks.com/preference-center)
* [Products A-Z](https://www.paloaltonetworks.com/products/products-a-z?ts=markdown)
* [Product Certifications](https://www.paloaltonetworks.com/legal-notices/trust-center/compliance?ts=markdown)
* [Report a Vulnerability](https://www.paloaltonetworks.com/security-disclosure?ts=markdown)
* [Sitemap](https://www.paloaltonetworks.com/sitemap?ts=markdown)
* [Tech Docs](https://docs.paloaltonetworks.com/)
* [Unit 42](https://unit42.paloaltonetworks.com/)
* [Do Not Sell or Share My Personal Information](https://panwedd.exterro.net/portal/dsar.htm?target=panwedd)
  ![PAN logo](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/pan-logo-dark.svg)
* [Privacy](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown)
* [Trust Center](https://www.paloaltonetworks.com/legal-notices/trust-center?ts=markdown)
* [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown)
* [Documents](https://www.paloaltonetworks.com/legal?ts=markdown)

Copyright © 2026 Palo Alto Networks. All Rights Reserved

* [![Youtube](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/youtube-black.svg)](https://www.youtube.com/user/paloaltonetworks)
* [![Podcast](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/icons/podcast.svg)](https://www.paloaltonetworks.com/podcasts/threat-vector?ts=markdown)
* [![Facebook](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/facebook-black.svg)](https://www.facebook.com/PaloAltoNetworks/)
* [![LinkedIn](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/linkedin-black.svg)](https://www.linkedin.com/company/palo-alto-networks)
* [![Twitter](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/twitter-x-black.svg)](https://twitter.com/PaloAltoNtwks)
* EN  
  Select your language